Description
by Kathryn Korostoff (Author)
This book is for people who are actual buyers and users of custom Market Research (MR); those who hire and manage MR agencies and are seeking to optimize the process, minimize the risk, and improve the actionability of end results.
Number of Pages: 122
Dimensions: 0.26 x 10 x 7.01 IN
Publication Date: February 20, 2009