{"product_id":"computational-advertising-market-and-technologies-for-internet-commercial-monetization-paperback","title":"Computational Advertising: Market and Technologies for Internet Commercial Monetization - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePeng Liu\u003c\/b\u003e (Author), \u003cb\u003eChao Wang\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e- Introduces computational advertising and Internet monetization\u003c\/p\u003e\u003cp\u003e- Covers data processing, utilization, and trading\u003c\/p\u003e\u003cp\u003e- Uses business logic as the driving force to explain online advertising products and technology advancement\u003c\/p\u003e\u003cp\u003e- Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems\u003c\/p\u003e\u003cp\u003e- Includes case studies and code snippets\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDr. Liu Peng\u003c\/strong\u003e is senior director and chief architect of business products at Qihoo 360. He is\u003c\/p\u003e\u003cp\u003ealso responsible for product and engineering for monetization of 360. After receiving his\u003c\/p\u003e\u003cp\u003ePhD from Tsinghua University in 2005, he joined Microsoft Research Asia and studied\u003c\/p\u003e\u003cp\u003ecutting-edge artificial intelligence technologies. In 2009, he participated in the founding of\u003c\/p\u003e\u003cp\u003eYahoo! Labs Beijing as a senior scientist. He was also chief scientist of MediaV. Dr. Liu\u003c\/p\u003e\u003cp\u003ePeng is devoted to products and technologies related to big data and computational\u003c\/p\u003e\u003cp\u003eadvertising. His public online course \"computational advertising\" has attracted more than\u003c\/p\u003e\u003cp\u003e30,000 students on Netease.com, and has been adopted as a basic training material in\u003c\/p\u003e\u003cp\u003emany related companies. Moreover, this course has been selected by Peking University, \u003c\/p\u003e\u003cp\u003eTsinghua University and Beihang University for their graduates.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWang Chao\u003c\/strong\u003e received his master's degree from Peking University, and then worked at\u003c\/p\u003e\u003cp\u003eWeibo and Autohome's advertising department for some years. He is now a tech leader in\u003c\/p\u003e\u003cp\u003ethe query recommendation group at Baidu's portal search department. His work focuses on\u003c\/p\u003e\u003cp\u003emachine learning algorithms in computational advertising, and he has won 7th place among\u003c\/p\u003e\u003cp\u003e718 participants in \"predict click-through rates on display ads\" organized by Kaggle and\u003c\/p\u003e\u003cp\u003eCriteo. He is also interested in contributing code for open source machine learning tools\u003c\/p\u003e\u003cp\u003esuch as xgboost.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 442\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 13, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":49711319253242,"sku":"9781032241401","price":110.66,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/9634\/8410\/files\/KMsJTTmtPV9781032241401.webp?v=1784244147","url":"https:\/\/senangin.com\/products\/computational-advertising-market-and-technologies-for-internet-commercial-monetization-paperback","provider":"Senangin","version":"1.0","type":"link"}